- Anticipate my needs and be one step ahead of me. It’s unexpectedly nice when a product knows what I’m trying to do before even I do.
- Use technology wisely to do things automatically and intelligently. Don’t make me do a lot of manual work to get things done.
- Prevent me from making errors. Don’t blame me for doing something incorrectly. Make resolving problems easy and friction-free.
- Be smart and figure out what you need to know without making me give it to you. Don’t ask me to give you superfluous information about myself.
I totally agree with the above list. If you can incorporate these suggestions into your product then you are doing your job right. The rest of the article written by Catriona Cornett goes into more UX101 territory, but it is always worth a little refresher to remind yourself of the things you need to do to be a great UX designer.