All the stuff we make – whether it’s a machine, or a piece of software, or something as simple as this chunk of text – doesn’t exist in isolation. Every piece of output is a symbiont, waiting for its host; one half of a partnership. There’s the thing itself, to be comprehended and consumed, and then there’s the consumer. A thing that hinders that relationship instead of facilitating it isn’t really a valid thing at all.
If big data is going to see its potential in the enterprise, we as builders of technology need to ensure that business users can eventually get to a spot where they can focus on asking the right questions and analysis—not manually manipulating the data so that it can be analyzed. Humans have a tremendous capacity to detect patterns and insights in data and can be aided by machine intelligence.