a ux & design

Jeff Hoffman


User experience

5 years

Product design

8 years

Ecommerce design

11 years

Website design

17 years

Front-end development

19 years



  • Product design
  • E-commerce design
  • Website design

User experience

  • Wireframes
  • Prototypes
  • Information Architecture
  • User interface design
  • Interaction design
  • Flowcharts
  • Personas
  • User research
  • Usability testing

Front-end development

  • CSS / Sass
  • HTML
  • jQuery / Javascript
  • Responsive


I greatly enjoyed working with Jeff over the years in his multiple roles he played at Shopatron and Kibo. Jeff exudes a calming effect on teams and projects that helps to focus the project and produce the right experience. The interfaces and interactions he designed were always thoughtful and comprehensive.

Jeff has an innate ability to balance project timelines with the best design interaction possible. He receives feedback and criticism well to help collect broader client and team knowledge on the interfaces he is building. He is unflappable in the face of timeline pressures.

Jeff will continue to grow his skills and knowledge of the state of the art and I wish him much success wherever he goes.

Sean Collier
Chief Customer Advocate at Shopatron

Jeff is a very talented UX/UI specialist and web designer. I worked closely with him at Shopatron/Kibo for over five years and found his knowledge, hard work ethic and sense of humour made him a joy to work with.

Jeff could always be depended upon to provide high quality and easy to follow mocks and wireframes, and then give excellent, timely feedback on the completed product.

He always made himself available to provide creative solutions to problems, and was always quick to come up with workable compromises while maintaining a high quality product.

In addition to being a world-class designer, Jeff is also a skilled front-end web developer. I wholeheartedly recommend him in either capacity.

Daniel Thorogood
Lead Front-End Web Developer at Shopatron

Jeff is a skilled designer with a keen eye for usability. He backs up his design talents with a commitment to user testing and analytics data to ensure that he delivers a user experience design that is both attractive and efficient.

He is a great collaborator who welcomes input from a diverse team. He was an asset to any project we worked on together and I could always depend on him to create an optimized user experience that met the needs of the user and the timeline of the business.

Annie Schmidt
Product Manager at Kibo Commerce

View all recommendations at LinkedIn.